BETTER PERFORMANCE APPAREL, EASIER TO FIND
From UPF activewear to merino training gear, go beyond the usual athletic brands and find performance apparel designed around specific benefits, materials and ways of moving.
Key guides to get started
START HERE
SUN PROTECTION
Brands Making UPF Performance Apparel
Sun-protective apparel built for running, tennis and extended time outdoors.
Updated Jul 2026 · Read guide →
MATERIALS
Plastic-Free Activewear
Brands using merino wool and other natural sources for training, hiking, and everyday movement.
Updated Jul 2026 · Read guide →
Brands worth knowing
These are the brands giving us new reasons to get dressed and get moving.
Running apparel centered on comfort, lightweight performance and personality.
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RIDGE MERINO
Merino layers that handle changing temperatures, repeat wears and the blurred line between adventure and everyday.
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TRACKSMITH
Independent running brand making technical apparel for the non-professional yet competitive runner.
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The natural-performance pioneer for movement and comfort, putting merino wool beyond the base layer.
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NERO FABRIC
Natural-fiber activewear made with organic cotton, ultrafine merino and Tencel, bringing a more luxurious feel to your workouts.
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COOLIBAR
UPF-focused apparel designed for everything from workouts and swims to everyday life
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Keep discovering
Occasional updates featuring new brands, category guides, and performance-apparel discoveries.
The Better Kit
We help you discover performance apparel beyond the usual brands.